The music industry has transformed in the digital age. Careers are made and broken without the involvement any true industry. The tools to record and share songs are literally in the hands of every consumer -- nevermind artist --in the forms of iPhones, tablets, and laptops. But, intrinsic to this opportunity is an underlying danger. Finding the right partner, at the right price, delivering the right product is often the thing of luck and circumstance. I can personally attest to dropping much of our band's profit on products that didn't match our investment. That's what was so great about Primo Video: they are consummate professionals who invest themselves in your project and your product. Liz and Alex are artists. Their product is the documentation of your product. They aren't there to collect money; they are there to capture each person's creative process. Their passion for working together for you is evident at every step of the process. It doesn't hurt that they are professionals who have worked with the biggest stars in the biggest venues, but the best part is that they apply the same level of detail-oriented care and planning to every client, regardless of whether they've gone platinum.

Every band has dreams. Primo Video is the rare vendor that invests in them. They aren't a service provider. They are partners. And, in this era of viral success, that could be the difference.